Contributors
Art Direction / Jennifer Singer
Graphic Design / Dana Taylor
Illustration / Dana Taylor
Graphic Design / Dana Taylor
Illustration / Dana Taylor
Thanks Day
The campus-wide festivities support various student programs, hands-on educational experiences, faculty efforts, research initiatives, and more. The goal of the project was to convey that state funding cannot support infrastructure over time. As part of the marketing strategy, the tower was initially presented in darkness, with the materials becoming increasingly vibrant as the project progressed, representing a sense of optimism. The campaign featured multiple marketing materials across both print and digital platforms.
Deliverables // Identity / Print & Digital Marketing / Social Media / Signage
Client // University Development Office
